PUBLISHED IN THE HAMILTON SPECTATOR Thursday, May 18, 1995

MONTELL JORDAN: THIS IS HOW HE DID IT

 

BY NICK KREWEN

 

MONTELL JORDAN's South Central Los Angeles is a lot different from the one portrayed by SNOOP DOGGY DOGG, ICE CUBE or DR. DRE.

While most rap stars and G-funkers portray South Central L.A. as a violent war zone, Jordan -- whose very first single, "This Is How We Do It", has topped the Billboard Hot 100 for the past six weeks -- sees it as the land of opportunity.

"I tend to focus on my neighbourhood, and my experiences of a lower income middle-class family of growing up in South Central Los Angeles," says Jordan, an R&B singer who combines rap and jazz samples with elements of hip-hop. "I tend to focus on the more positive things, and that's what separates me from the pack."

In Toronto this past week to promote his new album, This Is How We Do It, the college-educated former advertising agency employee says life as a gang member never appealed to him.

"It was always present, but it was never an option for me," says Jordan, leaning his towering 6'8 frame against the back of his chair.

"It was never a glamorous life for me. I had a good tight family base. I went to church. I was always a student, always a scholar, always into the arts through music. It wasn't like I didn't have a family around and had to find another family who could sympathize with the fact that Mom and Dad both had to work a job. I had a lot of support systems to back me up."

Jordan feels artists involved with glamorizing the gangsta rap and G-funk movements are giving kids the wrong impression.

"I think it has a lot to do with what the kids think makes them hard," explains Jordan. "If I sock somebody, I'm hard. If my pants sag in the middle, then I'm hard. If I carry a gun, and nobody don't mess with me, then I'm hard. Or if I smoke weed, then I'm hard.

"I don't do any of that stuff, and I still feel like I'm hard. I still feel like I'm from the streets. I still feel like I'm credible in the 'hood because I'm from the 'hood.

"I don't think you've got to try and determine my hardness as to whether I beat somebody down or whether I've been to county jail or not. I think it's harder to go to college for five-and-a-half years and pay the finances I've paid, rather than go spend 30 days at county jail."

He's also hoping that kids are seeing some of the more militant members of the rap movement soften their opinions, and are noting the changes.

"What they're hopefully finding, is that people change," says Jordan. "They're watching Ice Cube change from chanting `F*** Tha Police' to being very political to now doing comedy movies about the 'hood. That he's progressing as an artist, progressing as a black man, and as an individual who is from the street but has taken that experience, capitalized on it, and is moving onto other areas."

As for his own following, Jordan takes his role seriously.

"One thing I've found is children are very impressionable," says Jordan.

"I feel that it's my responsibility that I try to set a proper attitude, a proper role model for young people to look at. I'm a well educated college individual. I've been in the working world. I've been in all kinds of different economic situations."

Scheduled to tour with BOYZIIMEN and TLC throughout the summer, Jordan says his ultimate goal is to be the QUINCY JONES of his generation.

"I would like to be revered in this industry the way that I revere him," says Jordan, "As a musician, producer and a person who has made his mark, paid his dues, and doesn't have a damn thing to prove to anybody. Even today, 30 or 40 years later, he's still the man."

The only aspect of public life Jordan says he hasn't come to grips with is the press, who he says won't respect his privacy.

"When people ask me how old I am, I tell them mid-20s," explains Jordan. "I have a lot of young girls -- ages 11 years old to 20 years old -- who look at my tail, and say, `God, he's the most gorgeous thing on the face of the planet.' I also have women -- ages 33 to 50 -- who look at my tail, and say, `That's a fine young man.'

"So why should I say I'm 21 years old to please all the younger people, and then have a 35 year old woman say `Oh, he's just a baby.' Then if I say I'm 28, and put myself in an upper range, where people say I'm more mature, younger girls will be thinking, `He's an old man.'

'Why can't I just be Montell, someone who everybody likes? The media doesn't accept that answer. They wanna know. Eventually, someone's going to find my birth certificate and just print it."

Well, Montell, that's how we do it.

DISCOGRAPHY

1995 -- This Is How We Do It -- Def Jam/Mercury

1996 -- ....More

1998 -- Leisure

1999 -- Get It On Tonite

COLLABORATIONS

1998 -- Various Artists, Dr. Doolittle

1998 -- Various Artists, MTV Jams '98

1999 -- Various Artists, Marvin Is 60

CONTRIBUTOR

1999 -- Dave Koz, The Dance

HOSTING

1999 -- Motown Live!

#1 HITS

1995 -- "This Is How We Do It" (7 weeks)

THANKS: Bobby Gale, Wade Hemsworth, Glen Nott

-30-

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